A well-crafted package isn't just a discount; it’s a strategic tool that bundles a room with unique add-ons and services. Curating these offers can increase your hotel's revenue and boost occupancy during slow periods. They also help differentiate your brand in a crowded market. This guide will walk you through the essential steps to create and market irresistible packages that not only attract new guests but also elevate their stay.
What are the benefits of hotel packages?
Before diving into the creative process, let’s understand the core benefits of offering packages. These aren't just marketing gimmicks; they are a fundamental part of a smart business strategy.
- Increased Revenue: Packages often have a higher average daily rate (ADR) than standard room bookings. By bundling services like dining, spa treatments or local tours, you sell more than just a room. Guests see value in a single, convenient price, and you capture revenue that might otherwise go to external businesses.
- Boosted Occupancy: Strategic packages can target specific times of the year. For example, a “mid-week escape” package fills rooms on Tuesday nights. A “holiday special” attracts families during off-season weekends. They give guests a compelling reason to book when they otherwise might not.
- Enhanced Guest Experience: Packages create a feeling of being cared for. Guests appreciate the convenience of having activities, meals and relaxation plans ready. This level of service leads to higher satisfaction, better reviews and increased loyalty.
- Competitive Edge: When every hotel offers similar rooms, packages make you stand out. They tell a story and appeal to guests’ specific interests—whether they’re foodies, adventurers or couples seeking romance. Your hotel becomes a destination, not just a place to sleep.
- Reduced OTA Dependency: Packages drive direct bookings. By offering exclusive deals only on your website, you encourage guests to book directly and save on costly OTA commissions.
How to Craft Irresistible Hotel Packages
Creating a successful package requires thought. It’s not about throwing random items together; it’s about understanding your audience and building a compelling narrative.
1. Know Your Target Audience
Who are you trying to attract? A package for families won’t appeal to honeymooners. Focus on these key groups:
- Couples: Design a “Romantic Getaway” with sparkling wine, a couples’ massage or a fine-dining dinner voucher.
- Families: Build a “Family Adventure” package with amusement park tickets, a movie night kit and a kids’ welcome basket.
- Business Travelers: Create a “Work & Relax” package with premium Wi-Fi, flexible check-in/check-out, a coffee shop credit and a quiet in-room workspace.
- Wellness Seekers: Offer a “Relax & Recharge” package with a spa credit, complimentary yoga and healthy snacks.
2. Partner with Local Businesses
You don’t have to provide all value yourself. Local partnerships make packages more appealing and build community ties:
- Restaurants & Cafes: Collaborate for exclusive dinner packages or breakfast vouchers.
- Tour Operators: Bundle stays with city tours, kayaking trips or historical walks.
- Spas & Salons: Include discounted massages or beauty treatments.
- Local Attractions: Team up with museums, theaters or concert venues to add tickets.
3. Create a Thematic Package
A clear theme helps guests envision their stay:
- Seasonal Themes: “Summer Fun” with pool access and beach gear; “Autumn Harvest” with cider tastings; “Winter Wonderland” with hot cocoa and sleigh rides.
- Event-Based Themes: Tie packages to local events like music festivals, sports tournaments or holidays (Valentine’s Day, New Year’s Eve).
- Special Interest Themes: Design a “Golf Lover’s Escape” with a round of golf, or a “History Buff’s Tour” with guided landmark visits.
8 Hotel Package Ideas That Actually Drive Bookings
The best packages align with your top guest types (use booking data to prioritize). Below are 8 targeted ideas—each with clear structure—to cut guesswork.
1. Wellness Escape Package (Health-Focused Travelers)
Best for: Guests seeking relaxation (spa lovers, nature enthusiasts).
Core Inclusions:
- Room with organic linens or extra pillows
- Weekly yoga/meditation sessions (partner with local studios for discounted bulk classes)
- Complimentary herbal tea or juice on arrival
- 20% off nearby spa treatments (partner with spas for mutual client growth)
Profit Tip: Add a $50 Premium Wellness Add-On, such as a CBD massage, guided nature walk or sleep kit. Guests often upgrade for extra relaxation.
2. Family Fun Getaway (Parents with Kids)
Best for: Families wanting stress-free trips (weekenders, school holiday travelers).
Core Inclusions:
- Family-sized or connecting room (market as “kid-friendly space”)
- Free breakfast for 2 adults and 2 kids (use local, low-cost options like pancakes)
- $5 Kids’ Welcome Kit (bulk coloring supplies, small toys)
- 10-15% discounted local attraction tickets (zoo, aquarium—partner for lower costs)
- 2 PM Sunday late check-out (high-value for busy parents)
Profit Tip: Offer a $25 Movie Night Add-On with a portable projector and popcorn, or a $30 pizza dinner. You’ll pay local pizzerias $15 and keep $15 profit per add-on.
3. Romantic Weekend for Two (Couples)
Best for: Anniversary/birthday travelers, Valentine’s Day bookers.
Core Inclusions:
- King room with view (market as “private retreat” if available)
- Bulk-bought champagne and chocolates (partner with local wineries/chocolatiers)
- Candlelit dinner (on-site or $50 restaurant gift card with 10% partner discount)
- 1 PM Monday late check-out
Profit Tip: Upsell a $100 Couples’ Spa Add-On (discounted massage) or $75 suite upgrade with a jacuzzi. Couples often splurge on luxury.
4. Work-from-Hotel Package (Digital Nomads/Remote Workers)
Best for: Guests needing productivity and flexibility (midweek bookers).
Core Inclusions:
- Desk-equipped room (market as “ergonomic workspace”)
- Tested high-speed WiFi (non-negotiable for video calls)
- Free all-day coffee or tea (lobby station or in-room delivery)
- Flexible rates: $50 day passes (9 AM–5 PM) or overnight stays
- 30-minute free pool or fitness access (work-break perk)
Profit Tip: Add a $20 Productivity Add-On, such as local café lunch delivery or printing service. Offer 10% weekly stay discounts to encourage longer bookings.
5. Adventure Seeker Package (Thrill-Lovers)
Best for: Guests near outdoor attractions (hiking trails, beaches, mountains).
Core Inclusions:
- Gear-storage room (market as “adventure-ready”)
- 20% discounted rental gear (hiking poles, kayaks—partner with local shops)
- Guided 2-hour tour (hike, surf lesson—partner with tour companies)
- $3 Recovery Kit (muscle cream, energy bars—bulk-bought)
Profit Tip: Offer a $60 Premium Adventure Add-On, like a private tour or photographer. Add a $25 post-adventure meal: pay local restaurants $15 and keep $10 profit.
6. Foodie Discovery Package (Culinary Lovers)
Best for: Guests in food-focused areas (cities, towns with local eateries).
Core Inclusions:
- Walkable-location room (near restaurants/markets)
- Guided food tour (beer crawl, coffee tasting—partner for free/discounted entry)
- 1-hour cooking class (hotel or local chef, include ingredients)
- Foodie Gift Bag (local honey, coffee—free/discounted from producers)
Profit Tip: Add an $80 Chef’s Table Add-On with a private custom dinner. Offer a $40 restaurant gift card: pay $35 to the restaurant and keep $5 profit.
7. Holiday Season Package (Seasonal Travelers)
Best for: Guests booking for holidays/festivals (Christmas, Halloween, local events).
Core Inclusions:
- Holiday-decorated room (bulk-buy decorations post-holiday for savings)
- Seasonal activity (cookie-decorating, festival ticket—partner for discounts)
- Holiday meal (on-site or catered, keep costs in-house when possible)
- $2 Holiday Gift (ornament, candy—bulk-bought)
Profit Tip: Charge a $75 Premium Holiday Add-On, such as a private photoshoot or gift-wrapping service. Add a small peak-day premium for Christmas Eve or New Year’s.
8. Pet-Friendly Getaway (Dog Owners)
Best for: Underserved pet-loving travelers (70% of U.S. households have pets).
Core Inclusions:
- Pet-friendly room (easy outdoor access, market as “dog comfort”)
- $4 Pet Welcome Kit (bowl, toy, treats—bulk from local pet stores)
- List of pet-friendly spots (parks, cafes—partner for 10% discounts)
- 2 hours free pet sitting (partner with local sitters)
Profit Tip: Include a $25 mandatory pet fee in the package price. Offer a $30 Pet Spa Add-On with mobile grooming: pay $24 to the groomer and keep $6 profit.
Marketing Your Packages for Maximum Impact
Even great packages won’t sell themselves. Use these tactics to reach the right audience:
1. Optimize Your Website
- Dedicated Page: Create a visible “Packages” page—don’t hide it. Link to it from your homepage.
- High-Quality Visuals: Use professional photos that showcase the package. A couple toasting with champagne is more compelling than a text list.
- Clear Descriptions: Focus on experience, not just features. Write “Unwind with a relaxing couples’ massage” instead of “Includes a massage.”
2. Leverage Social Media
- Themed Content: Post photos/videos of guests enjoying packages (e.g., a family at the pool, a couple at dinner).
- Targeted Ads: Use social media ads to reach specific groups (e.g., couples aged 25–40, families with young kids).
3. Use Email Marketing
- Targeted Campaigns: Send package updates to past guests. For example, send romantic package emails to guests who booked anniversary stays.
- Exclusive Offers: Promote packages as email-only deals to encourage direct bookings.
Conclusion
Hotel packages are more than a marketing tactic—they’re a shift in how you sell rooms. By creating experiences that resonate with your guests, you can increase revenue, boost occupancy and build loyal customers. Start small, test different ideas and ask for guest feedback. Remember: you’re not just selling a room—you’re selling a memory.
