Smart Order Secures New Funding from RED and Ctrip, Accelerating Global Expansion
Smart Order, known in China as DingDanLaiLe, has secured a new round of strategic investment from existing partner Trip.com Group and leading social commerce platform RED (Xiaohongshu). This funding will be primarily used to fuel product development and iteration, as well as ecosystem construction. It will strengthen Smart Order's position as a leader in digital intelligence solutions for the hospitality industry, enabling further enhancement of product competitiveness and expansion of its leading edge.
RED will exclusively partner with Smart Order as the preferred third-party Property Management System (PMS) provider for its network of BnBs and small-to-medium sized hotels. Going forward, Smart Order will serve as a vital connection within the RED ecosystem, enabling all current and future hospitality merchants to connect, market, and grow their businesses through online stores.
Smart Order and RED forged a strategic partnership in April 2020, introducing direct booking through RED. By providing hotels and BnBs with dedicated mini-program booking entrances within the RED app, Smart Order has seamlessly bridged the gap between inspiration and reservation. The partnership has been a resounding success, with over 6,500 hospitality brands joining the platform and experiencing a 150% surge in annual bookings.
Smart Order PMS offers a comprehensive suite of tools accessible via both desktop and mobile devices, enabling hoteliers and property managers to streamline their operations. With real-time insights into business performance, users can make data-driven decisions and optimize their operations.
Smart Order is committed to fostering an open and collaborative ecosystem. We connect with various industry channels and resources to build a comprehensive platform that empowers merchants to achieve their goals.
